In case you own a SaaS company based in Dubai and you are selling your services to other companies, the generic advice on SEO will not do the trick. Those you are targeting are not just random visitors. They are problem solvers who have strict budgets and lengthy decision making procedures before settling on any software.
That is a game-changer as far as search is concerned. It is of no value to rank on a general keyword, when the individuals that visit your page are not even in the buying stage. All you really need is to be present, at the correct point of the search, with content that directly answers what your buyer is trying to resolve.
Start With Clear Goals Before Touching Anything
A lot of B2B SaaS companies in Dubai jump into SEO without being clear on what they actually want from it. More traffic sounds good but it is not a goal. What you want is demo signups, trial registrations, or qualified enquiries from the kind of companies you actually want as clients.
Keyword Research for B2B Is About Buying Intent, Not Search Volume
The greatest error B2B SaaS companies commit when using the keys is targeting the large volume keys that will bring the wrong people on board. A keyword of 50 searches per month by people who are actively seeking a solution to your sort of problem will always be better than a keyword of 5,000 searches by people who are simply browsing.
Consider the kind of issues that your perfect customer in Dubai is searching through Google. The relevant phrases such as HR software in SMEs in UAE or a project management tool in construction companies in Dubai are far more relevant compared to a phrase that is general such as business software in Dubai despite the fact that the figures might be less. The longer specific searches result in the more specific searches, which introduce individuals that are already aware of what they require.
Backlinks Still Build Authority in B2B
The ability to have other reputable websites link back to yours is also one of the best indicators of the amount of trust that Google has on your web site. In the case of B2B SaaS in Dubai, it would mean that you will contribute to publications in the industry, will be listed in the appropriate directories, and will develop the actual relationship with the complementary businesses within your industry.
SEO Is Not a One Time Job
When things are in motion the work does not cease. Ranking changes, the rivals post new materials, and Google changes its algorithm regularly. Regular appraisal of your performance after every month, updating of older posts as well as the regular publication of relevant material keeps you active with time.
Need assistance in creating a decent B2B SEO strategy for your business in Dubai? Call us and we will come and see how you are doing at the moment.
